Why We Buy by Hayden Field

Magazine: Time for Kids
Edition: 4, Vol. 3, No. 4
Date: December 2016
Article: Why We Buy
Author:  Hayden Field
U-$0.33-B-0.0048712312-BE-68

Go to Questions
Go to Directory of Articles & Books

Answer Key

1. Answer will vary
2. David Monahan is campaign manager at Campaign for a Commercial-Free Childhood.
3. FOMO stands for Fear of Missing Out.
4. Apples uses “limited edition” strategy.
5. Lee Ahern, Associate Professor of Advertising at Penn State College of Communications said “consuming this brand is going to make you cool, happy, or popular.”
6. Product placement is when a company pays to be featured in a film.
7. Red Crown did the first “product placement” in 1919.
8. The videotape made the commercials pre-recorded for tv.
9. To advertise in the 2015 Super Bowl, it cost $5 million.
10. A 1967 30 second TV commercial cost $42,000.
11. The difference between a 1967 30 second Super Bowl commercial to a 2015 30 second Super Bowl commercial is $4,958,000 ($5,000,000 - $42,000).
12. The videotape recording became possible in 1965.
13. The first Sears Wish Book came out in 1933.
14. The Sears Wish Book in 1968 was 605 pages.
15. The 1968 Sears Wish Book had 225 pages dedicated to toys.
16. A vitamin blender was the first item sold in the first infomercial.
17. The first ads appeared in Facebook in 2007.
18. In 2013 Internet Ads made more money than broadcast TV Ads.
19. Cristiano Ronaldo endorsed a product by tweeting about it.
20. Cristiano Ronaldo made $300,000 for endorsing a product and tweeting about it.
21. charitynavigator.com is a website that tells you how a charity is rated.
22. Answers will vary